Mark Deitch and Associates, Inc., is a Gold Award winner in the 2000 Summit Creative Awards® competition for its outstanding brochure work for Tommy Tang's Global Cuisine.

Tommy Tang's Global Cuisine is the catering division of Tommy Tang's, a world famous Thai restaurant with locations in Los Angeles and Pasadena, California. The same quality, creativity and professionalism that have brought their restaurants national culinary recognition have been developed for the catering division.

The project assignment was to design a memorably elegant and creative direct mail brochure that would emphasize Tommy Tang's Global Cuisine's eclectic mix of flavors, textures, and spices being truly global, and not limited to only Thai food. The result was a brochure that played upon the word "Thai". The front page, showing a loosened red ribbon was titled "Tommy Tang's unThai'd" which then went on to say in subsequent pages that "It's not just Thai" and that "We're not tied to a place either."

The Summit Creative Awards is the only competition of its kind. It was created to recognize exceptional work by advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less. It is the only opportunity such firms have to compete internationally.

This year's panel of judges included Andrew Swanson of Ogilvy Interactive (Darwin Digital), John Bamberger, Ed Catano, Hal Hodgson of The Marketing Deli and Jeff Minsky of Saatchi & Saatchi. Entries in 16 creative categories were judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong executions and the ability to communicate and persuade.

This year's competition had a record number of entries, more than 3,000, with participation from the United States, Canada, Europe and Australia.