Mark
Deitch and Associates, Inc., is a Bronze Award winner in the 2000
Summit Creative Awards® competition for its logo design for Tommy
Tang's Global Cuisine.
Tommy
Tang's Global Cuisine is the catering division of Tommy Tang's, a
world famous Thai restaurant with locations in Los Angeles and Pasadena,
California. The same quality, creativity and professionalism that
have brought their restaurants national culinary recognition have
been developed for the catering division.
The
project assignment was to redesign the Tommy Tang's Global Cuisine
logo while retaining a familiarity with the original. The result was
a logo that had incorporated both Western and Asian cuisines in a
sophisticated and soft design.
The
Summit Creative Awards is the only competition of its kind. It was
created to recognize exceptional work by advertising agencies, video
production companies, multimedia firms and other creative groups with
annual billings of $15 million or less. It is the only opportunity
such firms have to compete internationally.
This
year's panel of judges included Andrew Swanson of Ogilvy Interactive
(Darwin Digital), John Bamberger, Ed Catano, Hal Hodgson of The Marketing
Deli and Jeff Minsky of Saatchi & Saatchi. Entries in 16 creative
categories were judged against a stringent set of standards. Judges
looked for innovative and creative concepts, strong executions and
the ability to communicate and persuade.
This
year's competition had a record number of entries, more than 3,000,
with participation from the United States, Canada, Europe and Australia.