Mark Deitch and Associates, Inc., is a Silver winner in the 2000 Summit Creative Awards® competition for its logo design for YourSecretAdmirer.com.

Our client was developing a new website that would enable users to send a message or gift anonymously and wanted a logo that conveyed a playful feeling. After the logo was submitted to the 2000 Summit Creative Awards® competition, the client decided to change their Internet domain name to SecretExpress.com. We recreated the logo with the new name, using the same treatment. To see how the revised logo compared with the winning entry, please click here:

The Summit Creative Awards is the only competition of its kind. It was created to recognize exceptional work by advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less. It is the only opportunity such firms have to compete internationally.

This year's panel of judges included Andrew Swanson of Ogilvy Interactive (Darwin Digital), John Bamberger, Ed Catano, Hal Hodgson of The Marketing Deli and Jeff Minsky of Saatchi & Saatchi. Entries in 16 creative categories were judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong executions and the ability to communicate and persuade.

This year's competition had a record number of entries, more than 3,000, with participation from the United States, Canada, Europe and Australia.